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How to Choose a Face Serum

If you want healthy-looking skin, adding face serum to your daily regimen is one of the best steps you can take. These products are powerful yet gentle, tailored to specific skin care needs and easy to use – they can reduce fine lines and wrinkles, minimize dark spots, and even out skin tone.

Face serums come in a wide variety of benefits and features that set them apart. When selecting your face serum, identify both your primary skin issues as well as any additional beauty enhancements you wish to achieve from it.

Anti-aging and Hydrating:

Face serums with anti-aging properties are the most sought-after. Formulated with ingredients like vitamin C, hyaluronic acid, and retinol they help to reduce signs of aging while providing youthful-looking skin.

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Boosts Collagen Production:

Serums that contain vitamin C, aloe vera and hyaluronic acid will boost natural collagen production in your skin, keeping it firm and preventing sagging. This helps keep you looking younger for longer!


Face serums often contain exfoliating ingredients to help refine your complexion and remove dead skin cells, revealing healthier-looking skin beneath.


Humectants are another important ingredient to look for when brightening skin. These water-binding molecules attract and hold moisture within skin cells, creating plump, healthy-looking skin.


Some anti-aging serums are specifically designed to combat acne and oily skin, such as those with salicylic acid or apricot kernel oil. If you tend to get breakouts, look for a non-comedogenic formula that won’t clog your pores.

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For optimal results, use a high-level retinol serum to diminish wrinkles and other signs of aging. Retinol is one of the most powerful forms of vitamin A for combatting these early signs and can even help minimize scars’ visibility.

Retinol is an effective anti-inflammatory, helping to reduce redness and irritation.

Hyaluronic Acid:

Hyaluronic acid is another hydration-boosting ingredient to look for, naturally found in the body and capable of holding up to 1000 times its weight in water.


Licorice extract, zinc, arnica and aloe vera are some of the strongest anti-inflammatory ingredients you can look for when selecting a face serum.

Spot Treatment:

Some facial serums can be applied directly onto spots or blemishes, helping reduce the time they take to heal and repair so you can achieve your best glow faster.

Apply the serum to clean, damp skin using your fingertips and massage it into the skin using upward and outward motions. You may need to do this several times until all of the product has been absorbed.

Don’t be afraid to experiment with different products to find the one that works best for your skin. There is a vast selection of formulas, so read each label carefully and find what best fits your skin type. Once you’ve found your ideal serum, layer it with moisturizer (we suggest our nourishing anti-aging cream) for optimal results.